Rahul Saigal, MBA

Rahul Saigal

​Areas of Expertise: Social Media and Digital Communication, Advertising and Audience Research

Rahul is an SBCC specialist with 20 years of experience in the areas of rural communication and behaviour change communication for large for-profit and non-profit organizations in India (BMGF, CARE, Unilever, World Bank, Govt of India and others). He has held senior positions at Ogilvy Advertising and WPP Group before founding Friday and Theo. His core areas of expertise include social media and digital communication, advertising, research and development and execution of large-scale outreach/IPC programs.

Rahul holds a Master’s in Business Administration from the Asian Institute of Management, Manila, Philippines and a Post-Graduate Diploma in Journalism from Asian College of Journalism, Bangalore, India.